Singapore · Customer research
Finding problems worth solving.
Kiwako is my independent venture. Before building anything, I’m talking to Singapore SMEs to understand how everyday work like job reports, sign-ups and approvals actually runs, and which problems are real and big enough to be worth solving.
What I’m doing now
I’m not building a product yet, and I’m not selling anything. Right now the work is listening.
Talking to operators
Short conversations with owners and operations teams at Singapore service businesses, training providers and engineering firms.
Mapping how work flows
How jobs, sign-ups, reports and approvals move between people today: who does what, and where it slows down.
Looking for real problems
Only a problem that keeps coming up, and is big enough to matter to the people who have it, is worth building for.
If something is worth building
Useful software starts with understanding the problem. If a clear, recurring problem comes out of these conversations, this is how I’ll approach it.
Understand the problem
Start with the workflow, not the feature list.
Build small
Ship the smallest useful version first.
Test with real users
Learn from behavior, not assumptions.
Improve deliberately
Keep what creates value and remove what does not.
Let’s talk.
Run operations at a Singapore SME? I’d be glad to hear how things work for you, even in a line or two. If it helps, I’m happy to share what I’m learning from others in your industry.
hello@kiwako.netKiwako is run by Cedrick Tan, a Singapore-based business analyst and software builder. Find me on LinkedIn.